When shoppers ask AI for the best coffee in Australia, Will & Co is named in only a fraction of answers while Market Lane Coffee wins the recommendation. That gap is fixable.
Will & Co currently holds an AI Visibility Score of 0/100 — rank #22 among the Australia coffee brands we track, which we read as “invisible”. The AIs rarely surface Will & Co when shoppers ask for a coffee recommendation. In the latest scan, Market Lane Coffee took the largest share of answers (60%). Its score has fallen 30 points since the previous scan.
Not really. Will & Co scores 0/100 for AI visibility (invisible), based on how frequently ChatGPT, Claude, Gemini and Perplexity name it when shoppers ask for the best coffee in Australia. In the latest scan, Market Lane Coffee was recommended most.
Will & Co is nearly invisible to the AIs, so the fixes are foundational: plain-language descriptions of what you sell, FAQ and comparison pages that answer buyer questions, valid structured data, and third-party coverage the engines can cite. These are content and data improvements, not keyword tricks — as those signals improve, the AI Visibility Score tends to follow.
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