When shoppers ask AI for the best coffee in Australia, Will & Co is named in only a fraction of answers while ONA Coffee wins the recommendation. That gap is fixable.
Will & Co currently holds an AI Visibility Score of 6/100 — rank #11 among the Australia coffee brands we track, which we read as “invisible”. The AIs rarely surface Will & Co when shoppers ask for a coffee recommendation. In the latest scan, ONA Coffee took the largest share of answers (99%). Its score has risen 6 points since the previous scan.
Not really. Will & Co scores 6/100 for AI visibility (invisible), based on how frequently ChatGPT, Claude, Gemini and Perplexity name it when shoppers ask for the best coffee in Australia. In the latest scan, ONA Coffee was recommended most.
Will & Co is nearly invisible to the AIs, so the fixes are foundational: plain-language descriptions of what you sell, FAQ and comparison pages that answer buyer questions, valid structured data, and third-party coverage the engines can cite. These are content and data improvements, not keyword tricks — as those signals improve, the AI Visibility Score tends to follow.
Set a monthly service budget and we optimize your store so the AIs recommend you — copy, comparison & FAQ pages, structured data, freshness — with a monthly score report. You're paying for the work and the tracked movement, not a guaranteed ranking.