Terms of Service

Last updated: 2 August 2026

These Terms of Service ("Terms") govern your access to and use of LLMBOO, available at llmboo.com (the "Service"). Please read them carefully. By creating an account, running a scan, subscribing to a paid plan, or otherwise using the Service, you agree to these Terms. If you do not agree, please do not use the Service.

1. Who we are

The Service is operated by Piruz Afruz, MB, a Lithuanian small partnership (mažoji bendrija), registration code 306655229, registered at Laisvės pr. 60, LT-05120 Vilnius, Lithuania, not VAT-registered ("LLMBOO", "we", "us", or "our"). You can reach us at hello@llmboo.com for any questions about these Terms or the Service.

Throughout these Terms, "you" and "your" mean the person or organisation using the Service.

2. What LLMBOO does (and what it does not promise)

LLMBOO is an AI-visibility and Generative Engine Optimization (GEO) tool for commerce brands. In plain terms, the Service:

• measures how often AI assistants (such as ChatGPT/OpenAI, Claude/Anthropic, Gemini/Google, and Perplexity) mention or recommend a brand in response to relevant prompts;
• diagnoses gaps in how a brand shows up in those AI answers;
• generates suggested fixes, such as copy, structured data (schema), and FAQ content; and
• publishes public "LLMBOO Index" leaderboards that compare brand visibility across categories.

The Service works by sending queries to third-party AI providers and observing their answers at a given moment. Those answers are produced by systems we do not own or control, and they change over time.

No guarantee of results

This is important, so we want to be completely clear: LLMBOO does not guarantee any AI recommendation, ranking, placement, mention, visibility score, website traffic, leads, sales, or any other outcome. AI assistants decide their own outputs using models, data, and rules that are outside our control and that change without notice. Our measurements are point-in-time observations, not predictions, and our suggested fixes are recommendations, not promises. Two identical scans run at different times may produce different results. You use the Service, and act on its outputs, at your own discretion and risk.

Nothing on the Service, including any leaderboard, score, or suggested fix, is professional, legal, financial, or marketing advice tailored to your situation.

3. Eligibility, accounts, and acceptable use

You must be at least 18 years old and able to form a binding contract to use the Service. If you use the Service on behalf of an organisation, you confirm that you are authorised to accept these Terms for that organisation.

When you create an account, you agree to provide accurate information and to keep your login credentials secure. You are responsible for activity that happens under your account.

You agree not to:

• use the Service in violation of any applicable law or regulation;
• submit brands, content, or queries that you do not have the right to use, or that infringe someone else's rights;
• attempt to disrupt, overload, reverse engineer, scrape at scale, or circumvent the technical limits or security of the Service;
• resell or provide access to the Service in a way not permitted by your plan (agency and reseller use is covered by the Agency plan or a separate agreement);
• use the Service to generate deceptive, harmful, or misleading content, or to manipulate AI systems in violation of a provider's terms;
• use automated means to access the Service except through any interface we expressly provide; or
• misuse the free scanner, for example by submitting bulk, automated, or abusive requests.

4. Plans, billing, auto-renewal, price changes, and taxes

We offer a free scan and paid subscription plans. Current plans are:

• Free scan — no charge;
• Grow — $49 per month;
• Brand — $199 per month;
• Agency — from $499 per month.

Paid subscriptions are billed monthly in advance. Payments are processed by our payment provider, Stripe. By subscribing, you authorise us, through Stripe, to charge your chosen payment method for the applicable fees.

Auto-renewal. Subscriptions automatically renew each month at the then-current price until you cancel. Each renewal begins a new paid period. You can cancel at any time (see Section 5).

Price changes. We may change plan prices or features. If we change the price of a plan you are subscribed to, we will give you reasonable advance notice, and the new price will apply from your next renewal after the notice period. If you do not agree to a new price, you may cancel before it takes effect.

Taxes. Piruz Afruz, MB is not currently registered for VAT, so no VAT is added and the price shown is the price you pay. Our plans are intended for businesses. You remain responsible for any taxes that may apply to you under the law of your own country. If our VAT status changes, we will show any applicable VAT clearly at checkout.

5. Cancellation and refunds

You can cancel your subscription at any time from your account or by contacting hello@llmboo.com. Cancellation takes effect at the end of your current paid period: you keep access to paid features until then, and you will not be charged for the following period.

Except where required by law or where stated otherwise, fees already paid are non-refundable. Any refunds are handled in accordance with our Refund Policy, which forms part of these Terms.

6. Intellectual property and content licence

The Service, including its software, design, "Boo" branding, LLMBOO Index methodology, and all related content we create, is owned by LLMBOO or our licensors and is protected by intellectual property laws. These Terms do not transfer any of our intellectual property to you. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service in accordance with these Terms and your plan.

Your content. You keep ownership of the content and information you provide, such as your brand name, category, URL, messages, and any materials you upload ("Customer Content"). You grant us a worldwide, non-exclusive, royalty-free licence to host, store, process, transmit, display, and adapt your Customer Content solely as needed to operate, provide, secure, and improve the Service for you — including sending relevant queries to third-party AI providers and generating suggested fixes. This licence lasts only as long as needed to provide the Service and ends when you delete the relevant content or close your account, except for copies we must retain to meet legal obligations or that remain in routine backups for a limited time.

You confirm that you have the rights necessary to grant this licence and that your Customer Content does not infringe anyone else's rights.

Data processing agreement. If you are a business customer and upload your own content or personal data through the Service, a GDPR Article 28 data processing agreement (DPA) is available on request at hello@llmboo.com.

If you send us feedback or suggestions, we may use them without restriction or obligation to you.

7. Third-party AI providers and their outputs

The Service relies on third-party AI providers, including OpenAI, Anthropic, Google, and Perplexity, to process queries and generate answers. These providers are independent of LLMBOO and operate under their own terms and policies.

The outputs produced by these AI systems belong to, and are the responsibility of, the respective providers and their models — they are not our statements, endorsements, or property. We report and analyse those outputs, but we do not control, verify, or guarantee their accuracy, and their availability or behaviour may change or be discontinued at any time, which can affect the Service.

8. Disclaimers, limitation of liability, and indemnity

"As is". The Service is provided "as is" and "as available", without warranties of any kind, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, non-infringement, or that the Service will be uninterrupted, error-free, secure, or produce any particular result. Some jurisdictions do not allow certain warranty exclusions, so parts of this section may not apply to you.

Limitation of liability. To the maximum extent permitted by law, LLMBOO and its owners, employees, and suppliers will not be liable for any indirect, incidental, special, consequential, or exemplary damages, or for any lost profits, revenue, data, goodwill, or business opportunities, arising out of or relating to the Service, even if we have been advised of the possibility. Our total aggregate liability arising out of or relating to the Service or these Terms will not exceed the total fees you paid to us for the Service in the twelve (12) months immediately before the event giving rise to the claim.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law.

Indemnity. You agree to indemnify and hold harmless LLMBOO and its owners, employees, and suppliers from and against any claims, damages, losses, liabilities, and reasonable expenses (including legal fees) arising out of your Customer Content, your use of the Service, or your breach of these Terms.

9. Suspension and termination

You may stop using the Service and close your account at any time. We may suspend or terminate your access, in whole or in part, if you breach these Terms, if your use poses a risk to the Service or others, if required to comply with law, or if a third-party provider we depend on makes continued provision impractical.

Where reasonable, we will give you notice. On termination, your right to use the Service ends. Sections that by their nature should survive — including intellectual property, disclaimers, limitation of liability, indemnity, and governing law — will continue to apply.

10. Governing law and disputes

These Terms are governed by the laws of the Republic of Lithuania, without regard to its conflict-of-laws rules. You and LLMBOO agree that the courts of Vilnius, Lithuania will have jurisdiction over any dispute arising out of or relating to these Terms or the Service, unless mandatory law in your country of residence gives you the right to bring proceedings elsewhere. If you are a consumer resident in the EU or EEA, this choice of law does not deprive you of the mandatory consumer protections of the country where you live.

Before starting formal proceedings, we encourage you to contact us at hello@llmboo.com so we can try to resolve the matter informally.

11. Changes to these Terms

We may update these Terms from time to time — for example, to reflect changes to the Service, our providers, or the law. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you. Your continued use of the Service after the changes take effect means you accept the updated Terms. If you do not agree, please stop using the Service and, if applicable, cancel your subscription.

12. Contact

Questions about these Terms? Boo is happy to help. Reach us at hello@llmboo.com, Piruz Afruz, MB, Laisvės pr. 60, LT-05120 Vilnius, Lithuania.